Our 10-Year Turkish Towels Journey Continues with Turkish Airlines Flights

Our 10-Year Turkish Towels Journey Continues with Turkish Airlines Flights

Denizli, which made its first export 2,000 years ago in the textile sector and the central hub of home textile production and export today as well, is striding confidently toward the future with inspiration from its past. Denizli, holding the top rank nationwide in towel, bathrobe, and bed linen exports for years, focuses on various communication initiatives with the new evolving face of the "Turkish Towels" branding project—launched to turn Turkish towels into a global brand—for the past 10 years; it continues its journey on world stages from the United States to the Gulf countries, and from Europe to the Middle and Far East.

On this journey, 'Turkish Towels' has now reached the skies and is counting down the days for the chance to meet passengers. Our collaboration plans to offer Turkish Towels branded towels for experience of business class passengers are nearing completion.

The project, implemented by the Denizli Exporters Association (DENİB) with the support of the Ministry of Trade's Turquality program, has been featured at some of the world's most prestigious trade fairs, international sporting events, and globally recognized promotional campaigns. Turkish Towels has further advanced its brand journey by showcasing the quality of Turkish towels to the world through advertising campaigns and exclusive studio shoots broadcast on Turkish Airlines flights.

DENİB President Hüseyin Memişoğlu commented on the Turkish Towels brand and the ongoing Turquality project, stating:

One of the most important elements of competition in global trade today is building strong brands. Strong brands mean greater market share, higher added value, and sustainable growth. With this understanding, we launched our 'Turkish Towels' project with Turquality project support of Ministry of Trade. Our goal is to elevate Turkish towels to rightful place globally, increase recognition, and create a trustworthy brand image for consumers.

After a decade, we can confidently say that 'Turkish Towels' has become more than just a brand. It has become a global showcase for Turkish towels, representing the superior quality, elegant aesthetics, unique production and design culture.

Global Promotional Activities Extending from Fairs to Sports Arenas

We've participated in some of the world's most prestigious trade fairs. Our "Turkish Towels" brand has been featured at events like Heimtextil in Germany, Canton in China, and Index in Dubai. These events have assisted us bringing our quality to a wider audience, both among industry professionals and final consumers.

Additionally, we carried out various promotional campaigns during New York Market Week organizations held in the USA.

In addition to trade fairs, we have elevated our brand's name globally through international sponsorships. Notably, during the Euroleague Final Four sponsorship, the use of Turkish Towels-branded towels on the court enabled us to reach millions of people worldwide. Through over 200 live-broadcast matches, many consumers were introduced to the "Turkish Towels" brand.

Similarly, we ensured our brand became synonymous with the dynamism and energy of sports with the preference of Turkish Towels logo towels for the WTA Tennis Tournament, we further ensured that our brand was identified with the dynamism and energy of sports. Thus, we demonstrated to the world that Turkish towels represent not only quality but also prestige, strength, and a global lifestyle on the international stage.

With these events, we emphasized that the Turkish towel is not just a textile product, but an indicator of lifestyle and quality.

Turkish Towels Signature in the Sky

One of the most exciting recent developments for us has been the promotional ads we publish on Turkish Airlines flights. Thanks to Turkish Airlines, we have the opportunity to reach millions of passengers. In short, through our partnership with Turkish Airlines, we are writing our brand across the sky to the world.

Turkish Towel Meets Passengers

We are also continuing our discussions with Turkish Airlines as part of our various communication initiatives. We are nearing completion regarding the upcoming launch of Turkish Towels logo towels for business class passangers on Turkish Airlines flights to the US, and passengers will soon have the opportunity to experience Turkish towels.

With this initiative, we aim to convey our brand's high-quality perception directly to final consumers and enable them to discover and experience Turkish towels. This will enhance both the prestige of Turkish towels and the international recognition of our brand.

We strive to reflect our brand's visual identity in a stronger and more modern way through our dedicated studio shoots. This allows our 'Turkish Towels' brand to reach a much wider global audience.

Sustainability is Indispensable for Us

Today, the world prioritizes not only quality but also sustainability. Our Denizli producers, with certifications such as GOTS, Oeko-Tex, Textile Exchange, and BSCI, are pioneers in environmentally and humanely responsible production. With our 'Turkish Towels' brand, we present Turkish towels to the world not only for their quality but also as a symbol of responsible and sustainable production.

'Turkish Towels' Just a Click Away: @towelisturkish

You can follow our projects, promotional campaigns, and developments in sustainable production through our social media account @towelisturkish, and connect directly with our brand. Digital platforms offer us the opportunity to explore the quality, aesthetics, and value of Turkish towels up close, anytime, anywhere.

Our Goal is Clear: To Be the First Brand That Comes to Mind Globally When Turkish Towels Are Mentioned

From the very beginning of our journey with Turkish Towels, our goal is clear: to establish Turkish towels a global symbol of quality, design, trust, and elegance. Today, with 10 years of experience as a brand, we're very close to that goal, but for us, this is just the beginning.

In the coming period, we will continue our journey with stronger campaigns, new collaborations, and diverse marketing initatives.

We are determinedly continuing our journey to make Turkish towels a global brand, and we are taking even greater steps each day to provide even higher added value to our country's exports."

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