Denizli's Star Shines at Heimtextil, the Center of the Global Home Textiles Stage
Denizli's Star Shines at Heimtextil, the Center of the Global Home Textiles Stage
Strong Participation from Denizli in the Major Home Textiles Gathering
Strong participation is once again being realized from our city at the Heimtextil Fair, one of the most prestigious international gatherings of the home and bathroom textile sector, held in Frankfurt, Germany. Denizli-based companies, participating in the Heimtextil Fair for the 11th time, have the opportunity to meet face-to-face with buyers and business partners worldwide.
With 57 companies from Denizli participating as exhibitors, the Denizli Exporters Association (DENİB) is also participating for the 11th time this year with the Turkish Towels brand in Hall 5.1. While Denizli's home textile products are exhibited at the stands, the global promotion of the Turkish towel is being carried out through Turkish Towels advertisements located in high-traffic areas of the fair. DENİB Board Member Süreyya Çalışkan is representing the Denizli Exporters Association at the fair.
Our Denizli MP, Mr. Şahin Tin, visited our Turkish Towels stand within the scope of the Heimtextil Fair and met with the companies from Denizli participating in the event. During the visit, receiving information about the promotional activities carried out at our stand and the products on display, Mr. Şahin Tin drew attention to the importance of the visibility of the Denizli home textile sector in international fairs.
Our Denizli MP Mr. Şeref Arpacı, who also visited our Turkish Towels stand, received information about Denizli's export potential, branding efforts, and sustainable production understanding. He stated that promotional activities carried out at prestigious fairs like Heimtextil make a significant contribution to our city's global competitiveness.
Additionally, our Commercial Attaché in Frankfurt, Mr. Murat Muştu, visited our Turkish Towels stand and extended his best wishes for a successful event to the participating companies from Denizli.
Evaluating the fair, DENİB President Hüseyin Memişoğlu stated:
“As Denizli, we are very proud to participate in this fair with our experience in the home textile sector, our branding vision, and our sustainable production understanding. The Heimtextil Fair is not merely a product exhibition; it carries the distinction of being a platform where trends are determined and where design meets innovation. In this context, Denizli is exhibiting its new collections, eco-friendly production processes, and branding initiatives at the 'Turkish Towels' stand. We view this fair not just as a fair participation, but as an opportunity to establish new business connections, increase our visibility in the global market, and represent our city's brand worldwide.”
Representing our Association at the fair, DENİB Board Member Süreyya Çalışkan drew attention to the importance Heimtextil holds for Denizli companies, sharing the following remarks:
“Heimtextil is a highly valuable platform where our companies from Denizli transfer their expertise in quality, design, and sustainability directly to global buyers. The intense interest we see at the fair once again confirms the strong perception of Denizli home textiles in world markets. Our companies display not only their products here but also their production cultures, innovative perspectives and approaches to long-term business partnerships. As DENİB, we continue to play an active role in the field to ensure that these contacts turn into lasting commercial relationships."
Half of Türkiye's Home Textile Exports Come from Denizli: The Heart of the Industry Beats Here
DENİB President Hüseyin Memişoğlu, highlighting that Denizli is a major player in the home textiles sector not only in Türkiye but also globally, stated, "78% of our country's towel exports, 66% of bathrobe exports, and 61% of bedding exports are carried out from our city. When home textile export data is evaluated, 41% of Türkiye's total home textile exports are realized from Denizli. This picture reveals that approximately half of Türkiye's $3.5 billion home textile exports originate from Denizli. We maintain our leadership and added value position nationwide in these product groups."
New Generation Home Textile with Turkish Towels: Innovation in Design, Quality in Production, Sustainability in the Future
Sustainability, the use of recyclable materials, and innovative design are among the key themes shaping Heimtextil 2026 this year. Exporters from Denizli also carry this aspect strongly. With high-quality and uniquely designed products, we showcase our commitment to sustainable production. This once again demonstrates that our city is a key player in the home textiles sector, not only in Türkiye but also globally.
DENİB President Hüseyin Memişoğlu also touched upon the new initiatives being carried out under the Turkish Towels brand:
“Turkish towels have been a trusted product for centuries due to their quality and craftsmanship. However, in today's global markets, proof is now needed to maintain this trust. With the digital traceability system we will implement under the Turkish Towels brand, we will make every stage of each Turkish towel verifiable, from its origin to the production process. Thanks to this system, Turkish Towels will become not just a product name, but a protected, monitored, and proven standard.
As the Denizli Exporters Association, I hope that participating in this important organization will serve the goal of increasing our city's export power. I extend my wishes for the fair to be productive for all our exporters and the sector. We invite you to our stand in Hall 5.1 for more detailed information about the Denizli home textiles sector and a short coffee break.”
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